How To Use Facebook Retargeting

Choose the media you want to use for your retargeting ad paying attention to facebook ad size constraints.

How to use facebook retargeting. Finish up with a strong call to action. How to set up your facebook retargeting funnel and which audiences to target okay now that we ve covered naming conventions and how to create a retargeting ad on facebook funnel let s take a look at which audiences to target. With facebook remarketing you can use this data to retarget customers with the specific items or pages they were looking at without them even realising via social media platforms. Once you ve got everything set up the way you want you can use one of these awesome facebook ad preview tools to make sure click confirm. How to put retargeting to use.

Again you ll find create audience at the top left on your screen. Facebook is a great channel to put your retargeting efforts into as it gives you the opportunity to be where your potential customers already are. With your pixel is in place you can start building your audiences. When you select your audience choose retarget ads to people who interacted with your products on and off facebook. To build a custom retargeting audience.

To run facebook dynamic retargeting ads you must first upload your product catalog. You can create a custom audience from your list facebook pixel data or facebook sdk to specify the people you want to reach with your remarketing campaign. Click on create audience and select custom audiences. Retargeting the people who bounce immediately doesn t help you. Viewed or added to cart but not purchased.

You ll find audiences in the dropdown menu when you click on business manager at the top left hand side of the screen. Go to your audiences. If you ve never created an audience of any kind before you ll see create a custom audiences button not a dropdown. General advice holds that you should put the retargeting code facebook s tracking pixel on a page beyond the product page such as the add to cart page. Locate your audiences option inside your facebook ads business manager.

Your pixel or sdk can automatically add people to a custom audience based on the specific actions you re most interested in targeting like people who visit your site homepage or people who view a product but do not make a purchase. Add text and links to your facebook ad. Here s how to do that step by step. Click the create audience dropdown and choose custom audience. We often use a blended approach of both conversion and dynamic product campaigns at the bottom of funnel.